Out of home (OOH) advertising refers to any advertising that reaches consumers while they are outside their homes. This includes formats such as billboards, transit ads, street furniture, and place-based media. OOH is distinguished by its public visibility and its ability to reach a broad audience in shared physical spaces. It plays a significant role in marketing strategies, complementing digital and in-home advertising by capturing attention during commutes and public activities. The OOH sector continues to evolve, integrating digital technology and data-driven targeting to enhance impact and measurement.
