Kara Swisher is an American technology journalist, 🏷️#podcaster, and 🏷️#author known for over three decades of reporting on Silicon Valley executives, platforms, and power. She co-founded the tech news site Recode (acquired by Vox Media in 2015), launched the pioneering AllThingsD conference series with Walt Mossberg at The Wall Street Journal, and co-hosts the Pivot podcast with 📝Scott Galloway. Swisher also hosts On with Kara Swisher (formerly Sway at 📝The New York Times) and is widely recognized for confrontational, on-the-record interviews with figures including Mark Zuckerberg, Elon Musk, and Steve Jobs.
Across her reporting, Swisher has covered every major inflection point of the consumer internet — from the AOL–Time Warner merger through the rise of 📝Amazon, 📝Apple, 📝Facebook, and 📝Google, the smartphone era, the social-platform consolidation cycle, and the current generative-AI buildout. She published the memoir Burn Book: A Tech Love Story in 2024, drawing on her unusual access to founders and executives across that arc. Swisher is consistently cited as one of the most influential interviewers and critics in technology journalism, with a stylistic emphasis on holding executives accountable rather than reflecting their messaging back to readers.