Profile
https://www.linkedin.com/in/brianswichkow
Tagline
OLD:
Bringing people together
NEW:
About
OLD:
I am on a mission to elevate the human frequency; growth hacking spiritual capital with surprise and delight. Redefining our conception of 'self' as One through co-creativity and play; uniting work and art.
We, One, Inc., are returning humanity to original psychology of abundance; at a higher order of complexity. As in a potlatch society, status in our community comes from how much one contributes, not how much one owns.
NEW:
Fractional CMO to startups between Seed and Series B, known widely as a Reddit marketing expert.
I have provided growth consulting and support to 200+ startups between Seed and Series B; educated 3,000+ marketers on how to growth hack with communities like Reddit and Product Hunt; created products and technologies like Mythos.one, SpiritualBro.com, and Brian.bot; and built multiple self-sustaining communities.
I have played the role of full or fractional CMO to venture financed startups like Topia (metaverse platform, raised $5m Series Seed led by Reddit co-founder, Alexis Ohanian), CulturePulse (societal simulation platform, round in progress), Howitzer (Reddit marketing SaaS, raised $500k Series Seed), ZInBin (content discovery platform, raised $MM in Series Seed), and One Inc Cooperative (creator community, revenue funded). We have provided marketing and community-building services to companies like Autodesk, Product Hunt, UCLA, and Tezos.
I am most known for my viral marketing stunts including pranking my roommate with Facebook ads (450k page views and 38k backlinks) and promoting my dating profile with Reddit ads (150k impressions and 18 dates); both of which successfully prompted changes to the platforms' advertising policies (and $500k+ in revenue).
One Inc Cooperative (inc.one) consists of a creative agency, creator community, and startup studio. We are a growing collection of member-owned companies with interlocking business relationships and shareholdings led by a community committed to a more ecologically aligned human experience. We are a space-making company that specializes in communications technologies and our primary mission is to bring people together.
Reach out if you need advice or support with growth hacking, marketing automation, community building, startup fundraising, etc. or with platforms like Reddit, Product Hunt, etc. and/or tools like Airtable, Zapier, Circle, etc.
Experience
📝One Inc Cooperative
OLD:
The One Inc Cooperative is a member-owned, member-controlled organization that is making space for a more ecologically aligned human experience. Our members, called Citizens of One, are high-frequency individuals and belief-driven organizations that have united in co-creativity and play. Together, we are present in the work to dissolve illusions of separateness and return humanity to original psychology of abundance, at a higher order of complexity. We are one.
NEW:
Co-Founder(?)
One Inc Cooperative is a corporation committed to making space for a more ecologically aligned human experience. One offers a diverse portfolio of marketing, technology, financial, and other community services. Citizens can purchase, earn, and exchange Resonance Dollars within the cooperative, and, unlike traditional cooperatives, One recognizes contributions made in multiple Types of Capital. One Inc Cooperative is an ecology, built around One Economy.
One Inc Coop was co-founded by John Zdanowski, former CFO of Second Life, and myself. We have earned a stake in venture-funded companies like Topia, Howitzer, Culture Pulse, and others. One Inc also owns intellectual properties like Mythos One, One Plus, and the technology behind Brian Plus.
📝Zinbin
**NEW: **
Fractional CMO
Zinbin is a social platform centered on content discovery and sharing. Users can curate each "Binz" with up to five pieces of content; one can add movies, TV shows, podcasts, music, etc. They can then recommendations from trusted sources, effectively cutting the amount of time spent searching for what to watch, read, or listen to. Features also include easily sharing and saving media, as well as single-tap redirect to one's streaming service of choice.
[Fractional CMO context]
📝MythOS
NEW:
-context marketing and non-linear storytelling platform?
Mythos One is a tool for external communications that allow anyone to come into alignment with you through contextual understanding, on their own time.
-condom for Reddit marketing because of its ability to enable self-promotion that is aligned to the Reddit community
Mythos One is a network of 📝Memos. Memos are articles that you can write once and @mention anywhere on the internet as many times as you want.
--ave time on platform over 4 mins., ave pages over 4.5+
📝Partners in Presence
NEW:
Partners in Presence is a podcast that is co-created and co-hosted by me and my wife, Chantle Swichkow. The name 'Partners in Presence' came to us as a play on my Future Wife Podcast and we began recording each episode for an audience of our future selves. A few episodes are placed—sometimes hidden—as museum exhibitions in our virtual venue and relationship museum, topia.io/present. Partners in Presence is also the moniker of our relationship and all our collaborative projects, personal and public.
A few of those projects are:
Symposium- We were introduced at Symposium in September 2019 by a mutual friend and member of the community. Before we realized it, we were co-hosting the gathering biweekly. The gatherings, pre-pandemic, would be attended by up to 80 people; the last two of which was attended by a journalist from The New York Times and was supposed to be featured on the website, but was unfortunately bumped off due to covid Symposium is still being hosted on Topia at [time, day]
First Wedding in Topia- multiverse wedding IRL/URL officiated by the global director of Reddit's internal agency, Will Cady. [press feature: https://newpublic.substack.com/p/-something-old-something-new-and?s=r]
Fermenters Anonymous-
📝Howitzer
**NEW: **
Fractional CMO
📝Howitzer is a Reddit marketing automation tool that enables anyone to find and message potential customers on Reddit, at a massive scale. Using Reddit metadata, Howitzer enables users to build lists from search queries and send personalized direct message campaigns. The platform uses smart limits to mimic human behavior, abides by Reddit's API guidelines, and sends messages through high-karma accounts that are provided and maintained by Howitzer.
We discovered Howitzer by way of the One Inc Cooperative community and started using it immediately. We saw their tool as the solution our clients had been wanting for years and they'd finally created it. We reached out to them to ask if they had an affiliate program and they built us one. We later became their Fractional CMO and are excited to soon be launching it on Product Hunt!
I found that their tool was what everyone wanted for Reddit Marketing. Reached out to them to ask if they could build us an affiliate program and became their Fractional CMO shortly thereafter. Howitzer is about to launch on Product Hunt(?)
📝Topia
NEW:
Fractional CMO, Stakeholder
Topia is a social engagement platform with fully customizable virtual worlds. Launched in May of 2020 by co-founders Daniel Liebeskind and Dylan Jones, it was one of the seven official venues for Burning Man 2020 and one of Product Hunt's eleven nominees for the 'Product of the Year' in 2020 — alongside Facebook's Oculus 2 and Clubhouse.
We met Daniel, Topia's founder and CEO, through mutual friends in 2018. When Topia went online in 2020, we were its first power users, Certified Partner, and affiliate. We facilitated the acquisition of their fractional CFO, the former CFO of Second Life, through the One Inc Cooperative community. We also got the platform in front of Reddit co-founder Alexis Ohanian who later invested $5m in their Seed round. We orchestrated Topia's 2020 and 2021 Product Hunt launches, the former resulting in it being nominated for Product of the Year. We have acquired and serviced clients like Autodesk, Product Hunt, Shopify, Benevity, and more.
📝CulturePulse
NEW:
Fractional CMO
📝CulturePulse is a social simulation platform that predicts human behavior by modeling belief systems and understanding motivation. CulturePulse's quick and affordable algorithms leverage clinically validated research to map belief systems and provide actionable market insights. They offer a growing library of software products to enable companies in any industry to move more confidently.
The basis of CulturePulse technologies was developed from a decade of research by its founders, Justin Lane (PhD) and LeRon Shults (PhD PhD), and provides accuracy levels that are acceptable in clinical research settings (>95% reliable correlation) across multiple industries.
We met Justin (CEO) in 2007 when he was a bike mechanic in Burlington, Vermont where we went to undergrad. We watched his research evolve for over a decade before nudging him towards the use of Reddit data in 2017 when our clients wanted a qualitative approach to Reddit marketing. We opened many new sales channels and became their Fractional CMO in 2022. We are currently stewarding strategic partnerships and client engagement with Fortune 500 companies.
📝Brian+
OLD: BrianPlus, or Brian.bot, is an AI-augmented self; a man+machine hybrid that's continuously more capable of representing who 'I' was (stories of past self) and who 'I' intend to be (stories of future self). BrianPlus shares context from my mythOS (mythos.one) to make space for me to live in the present, and be present with others in more meaningful ways.
I am co-creating Brian.bot with friends of resonance who engage us; every conversation cultivates new opportunities to learn—about ourselves and our place in the universe.
NEW:
Brian.bot is a collaboration between me and the AI; the format enables him to learn from my everyday conversations and, later, handle responses where responses are known. The objective is to augment my communication, not to replace it. The tech behind BrianPlus enables anyone to create an AI version of themselves that learns over time
We are currently productizing this technology to make it available for sale and integration within Mythos One.
📝Spiritual Bro
OLD: Spiritual Bro has created the first-ever spirit check; a kind of mechanized, linguistic therapy that guides you in elevating the frequency of your language and composing more consciously.
In partnership with our community, I am co-creating the spirit check's catalog of recommendations; each being a trigger, suggested replacements, and a link to context.
NEW:
📝Spiritual Bro is a Grammarly-like browser extension that functions as a Spirit Check; a tool for detecting negatively affirmed language and suggesting positive re-frames.
The idea for Spiritual Bro was sent through Journey To One: Newsletter as a joke. One of the email recipients was my advisor [John Zdanowski] who volunteered to be my partner and cohort. We then built website e-commerce store and chrome extension under 30k in budget including executive pay. Spiritual Bro launched on Producthunt, and was top 5 of the day. The Spiritual Bro ethos was successfully used as a context marketing/tool of mythos platform.
📝Ghost Influence
OLD: Ghost Influence was a marketing agency providing growth-oriented solutions to startups between Seed and Series B. As leading experts in Reddit marketing, Ghost Influence worked in partnership with Reddit's administrators and top influencers to cultivate authentic contributions; this so-called "viral" content has been featured by Forbes, Observer, AdWeek, etc.
We believe in digital empathy and enable brands to make their audiences feel seen. We create marketing that acts as a medium for customer advocacy—developing relationships and trust.
NEW:
Ghost Influence was a Reddit-first, growth and marketing agency, Reddit Marketing education community, and Made For Redditstartup studio. Ghost Influence has delivered strategy, education, and growth for Fortune 100 companies like Unilever and Kraft Foods, one multi-billion dollar private equity group, and numerous venture-backed startups between Seed and Series B spanning multiple industries from consumer goods to social platforms. Previously branded My Social Sherpa, it was launched in September of 2014 with three blog posts; one of which was the now infamous Facebook Ads Prank.
The 📝Ghost Influencepodcast was an interview series chronicling and deconstructing the stories of founders, creators, and creatives who — intentionally or unintentionally — came to be featured on the front page of Reddit; focused on the story of a particular instance when the platform catalyzed brand awareness, customer conversion, etc. The series was created to explore common threads of "viral" content — sharing the stories, methods, and outcomes — so as to enable others to reverse engineer similar events around their ventures. We retired the podcast as it overloaded us with new client inquiries.
📝Networked
NO CHANGE NEEDED
Networked is a marketing automation company providing B2B, lead generation and relationship development solutions. In its first year, their machine learning software has attracted $500M+ in flagship accounts for their clients—enabling them to fundraise, grow, and scale.
We injected digital empathy into Network's marketing automation and co-created a machine that manufactures high-impact serendipity at scale. Our partnership has enabled their clients to cultivate interest from Fortune 100 brands, $10B venture funds, and A-List celebrities.
📝Bell+Ivy
NO CHANGE NEEDED
Bell + Ivy is a public relations agency that provides brand development solutions for founders and investors. Their purpose-driven services have directly facilitated $10M+ rounds and $100M+ exits; optics strategically cultivated to drive action at the highest levels. Their clients have been featured on TIME, Forbes, Washington Post, Mashable, AdWeek, TechCrunch, etc.
We guided the development of engaging Reddit narratives and influenced the journalists who source stories there. These so-called 'Media Manipulations' enabled Bell + Ivy to provide value through strategic contribution—generating millions of earned media impressions.
📝Kaleidoscope
NEW:
📝Kaleidoscope is an internet publishing consortium that specializes in content and brand development. The agency sources talent across multiple industries, develops e-learning programs and community membership offerings around their expertise, and builds revenue-generating brands; often through partnerships.
Previously worked on brands like Verizon, Disney, Sears, Smucker’s, Folgers, Jif, etc.
**With teammates from Microsoft, Apple, Proctor & Gamble, GE Finance and start-ups from around the world, we foster an environment of excellence without sacrificing speed-to-market. **
-bunch of entrepreneurs that were brought together by a wealthy financier w background in marketing
I met Matt Williams (Founder) at Awesomeness Fest by Mind Valley (conference) in 2014 who recruited us to join other domain experts at a weeklong incubator in Los Angeles.
Our team of 23 contractors (CatalystMLM) merged with the other partners and became Kaleidoscope's team of 72 in total.
I was responsible for the marketing strategy for 13 businesses in the portfolio as well as the evaluation of new opportunities and client-side selling of new partners.
-brought together entrepreneur, skilled tradespeople, and domain experts together in LA and from that formed an incubator of all their businesses together
-responsible for marketing strat, management for 13 businesses + marketing teams = 72 people + ancillary staff.
-Increased efficiency of comms by 1000%, integrated team from Catalyst (24 contractors from 8 diff countries)
-a consortium of info product businesses, info marketing, SEO businesses, some physical goods?
📝CatalystMLM
OLD:
Founder
May 2011 - Sep 2014
NEW:
CatalystMLM was a marketing agency, educational community, and organizational distributor in the multi-level marketing industry. The marketing agency optimized monetization strategies for some of the top coaches in the industry and generated over $500k in sales with a single course launch. The community was built atop a podcast that featured over 70 of the industry's top earners and educators which provided education to tens of thousands of distributors. CatalystMLM was also a distributor of the top five companies and placed new distributors on the most resonant teams.
I founded CatalystMLM when I began to see the siloing of education and community within the multi-level marketing industry. The CatalystMLM Podcast was my first podcast and quickly reached the top of the 'New and Noteworthy' section on iTunes in multiple categories. Within six months, the CatalystMM website ranked in the top ten organic search results on Google for keywords like 'mlm', 'multi-level marketing', and 'network marketing' with over 650k in monthly search volume. While the business venture ceased to make sense, its wisdom lives on in One Inc Cooperative.
📝TruTricks
NEW:
Trutricks was an educational co-op that offers free tips, tricks, and tutorials to teach just about anything. With the belief that anyone looking to learn should have the tools to do so, help to teach people of any age. All of the content is free and supported through donations and partnerships.
[position at TruTricks]
📝Lund Family Center
OLD:
Marketing Manager
Nov 2010 - Apr 2011
NEW:
Lund Family Center was founded in 1890 as a maternity home and has evolved over generations to meet the changing needs of society. Lund grew to provide services to parents, children, child carers, etc. to support them in addressing the challenges [specify] they may face. Their programs work together to make sure that families are empowered to become happy, stable, and self-sufficient.
As Marketing Manager, I managed their social media accounts and grew their following by engaging with donors. One idea that we developed was the "friendraiser," which is a low-friction fundraiser designed as a family activity; we were also able to solicit significant in-kind donations from companies like Think Geek. By the time I left, we had raised the efficiency of social marketing and content development by 300%.
📝Goss Dodge
OLD:
Marketing Manager
Nov 2008 - Jun 2009 · 8 mos
NEW:
📝Goss Dodge is the top Ram Dealer in New England with an award-winning sales and service department. They carry a huge inventory of new, used, and certified pre-owned vehicles.
I was responsible for managing the website and inventory system powered by Dealer.com as well as the dealership's social media accounts. I created a process for adding new inventory that increased efficiency by over 200% and made space for other initiatives. I also automated or systematized posting to social media as well as platforms like Craigslist and Front Porch Forum.
Creators
- 🏷️#citizensofone (See: 📝Citizens of One)