Airfocus is a German product-management software platform founded in 2017 in Hamburg by Malte Scholz, Christian Hoffmeister, and Aidan Lyon, focused on helping product teams prioritize features, structure roadmaps, and connect product strategy to delivery work across the rest of the company's tooling.
The product is built around configurable scoring frameworks — RICE, Value vs. Effort, weighted-scoring, and custom — that let teams turn qualitative prioritization debates into transparent, comparable scores, paired with roadmap and portfolio views and two-way integrations with 📝Jira, Azure DevOps, Asana, 📝Trello, and the major engineering and analytics stacks. Airfocus's positioning is aimed at product organizations large enough to need shared prioritization discipline but not yet on a heavyweight enterprise-portfolio tool like Aha! or Productboard.