📝Reddit has updated their interest targeting groups to increase interest category reach and accuracy of 📝Reddit Advertising. Interest categories will now reach more people and the interest targeting flow in the ads dashboard has a better user experience. [1]
With this October 2018 update, interest targeting now appears in nested ‘Parent-Child’ categories, allowing advertisers the option of targeting widespread audiences through Parent interest groups or more granular audiences with Child sub-groups. [1]
References
- New Updates For Interest Targeting, reddit.com/r/redditads