What evidence do you have that shows this will be successful?

According to Get Backed, the traction slide of a pitch deck should demonstrate that each of your assumptions about the venture is proving true and you are making significant progress.

The most common way to show traction is through growing sales or users-one with the "hockey-stick" graph—but you can also focus on other key metrics you have identified. Investors don't want to feel that a venture needs them. Traction helps convince an investor that the idea is going to be a success no matter what. If you are pre-product and don't have meaningful milestones or metrics to display, you can use this slide as an opportunity to illustrate your sales and marketing strategy.

Demonstrate

• A pattern of fast-growing momentum.

• Clarity around what you are measuring and why it matters.

• A clear sales process you use to attract, educate, qualify, close, and provide after-sale service for your customers.

Answers

• Is there massive growth?

• Where are the venture's assumptions proving true?

• What is the strategy to reach and close more customers?

References

1. Get Backed, by Evan Baehr and Evan Loomis

Contexts

• #get-backed (See: Get Backed)

• #index (See: #index)