RECHO is a full-service 📝Reddit 🏷️#agency co-founded in October 2025 by 📝John Ghiorso and 📝Jonny Waite. The firm specializes in Reddit-native marketing — building authentic community engagement for brands rather than relying purely on paid placement — and was spun up through 📝VantaFive, Ghiorso's venture studio for marketing-services agencies.
RECHO emerged at the inflection point where Reddit became one of the most-cited sources in Google's AI Overviews and ChatGPT's web-grounded answers, raising the strategic importance of native Reddit presence for consumer and B2B brands alike. Waite's stated principle for the agency — "Real engagement is not bought—it is earned through understanding and participation" — positions RECHO against pure paid-media playbooks and toward a discipline closer to community management than to traditional advertising.