What are you doing about it?

According to Get Backed, the solution slide of a pitch deck shows your audience your magic, your one-of-a-kind solution to the problem. By this point, you and your audience agree on what is happening in the industry and you have introduced a huge problem. Now, it is time to pull out all the stops and show them your one-of-a-kind solution to the problem. [1] You want investors to marvel at it. You can remind them how you defend what you are doing through intellectual property claims. Develop use cases to demonstrate how your customer will be delighted with your solution. [1]

Make your solution as realistic and interactive as possible. In meetings, bring the physical product or do an interactive demonstration. Short (one- to three-minute) videos, illustrations, screenshots, pictures, prototypes, samples, sketches, or demos are all great ways to show rather than tell your solution. If you learn nothing else, never use bullet points for your solution slide! [1]

Demonstrate

• Beauty. There should be an element of elegance to your solution. It should feel like the way things should be.

• Surprise. Your solution should feel like nothing your audience has ever seen.

• Repeatable and scalable. It should be evident in your solution that what you are building can be replicated across the market. Solving something painful. It should be clear that your solution relieves a persistent pain point the customer currently experiences.

• Team excellence. This is your chance to brag and show off that you have an awesome team that has built something that delights.

Answer

• Does it solve the customer's problems like magic?

• Is the customer going to crave this product?

• What will the customer's life be like once the prob- lem is solved?

• How are you going to pull this off? Is it awesome?

References

1. Get Backed, by Evan Baehr and Evan Loomis

Creators

• #citizensofone (See: Citizens of One)

Tags

• #get-backed (See: Get Backed)

• #index (See: #index)