Objective

Christina Bylin, also known as Christina Thelin, is a #marketing-executive recognized for her leadership across global brands and high-growth startups. She serves as Chief Marketing Officer at CarParts.com, where she directs a 45-person department overseeing performance, communications, brand, loyalty, product, and creative strategy.

Previously, she held senior marketing roles at Google, X (Twitter), Visa, and Procter & Gamble, and founded INA + ILIA, a marketplace supporting female artisans. Bylin has earned multiple Cannes Lions awards and integrates strategic, data-driven growth with creative innovation. She holds an MBA in Marketing and Global Management from the University of California, Berkeley, Haas School of Business, and completed The Emerging CMO program at Stanford Graduate School of Business. In addition to her corporate work, she co-founded ON_Discourse, a membership community focused on leadership dialogue, and holds certifications in Feng Shui and Intuition Medicine.

Subjective

I was introduced to Christina by her now husband, Zaheer Goodman-Bhyat, in 2024.

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