Derek Brambles is the 🏷️#founder and CEO of Brambles.ai, a startup building conversational AI-commerce tools that let publishers and retailers embed an AI shopping companion directly into their websites. Its WordPress plugin and platform surface relevant, purchasable products inside editorial content — reviews, how-tos, news — without redirecting readers away, and let publishers earn affiliate commissions, sponsored placements, and retail-media revenue from AI-assisted shopping.

Brambles positions the company as an affiliate-powered, publisher-first alternative to closed big-tech shopping ecosystems, framing its mission as putting the internet "back in the hands of its users." Brambles.ai has announced partnerships such as one with Shopnomix (the performance-commerce arm of Nomix Group) to pair AI product discovery with affiliate commerce and help brands appear in conversational AI across a network of tens of thousands of brands.