What do you want and why?

According to Get Backed, the use of funds slide of a pitch deck should have a clear ask of the contributor. This is unified with an understanding of what the investor gets in return and what the money will be used for. Some entrepreneurs like to create a slide with every way the company can be sold, potential acquisition targets, initial public offerings, yadda, yada. Everyone will tell you something different, but we think it's best to focus on your company. Spell out how you plan to use the money you are asking for. What will it give you in terms of resources or achieved milestones? [1]

Demonstrate

• Clarity. You specifically and clearly state what the funds will be used for.

• Milestones. You should show what you expect to achieve by the time the money is gone.

Answers

• What size and type of investment are you looking for?

• How will you spend it?

• What will you accomplish with it?

• Who else is likely to be participating in this investment round?

References

1. Get Backed, by Evan Baehr and Evan Loomis

Contexts

• #get-backed (See: Get Backed)

• #index (See: #index)