Breeze Intelligence is a feature of 📝Breeze inside 📝HubSpot that enriches contact and company records and surfaces buyer intent from website visits. It is the data business of 📝Clearbit, which HubSpot bought in December 2023 and relaunched under this name at INBOUND in September 2024, so records arrive complete without manual research and teams can see which companies are browsing their site. It is for HubSpot customers on Starter, Professional, or Enterprise plans; HubSpot's documentation says standard enrichment uses no credits for paid subscribers, while buyer intent and smart properties draw on HubSpot Credits.
We used Clearbit as one rung inside Clay waterfalls long before HubSpot bought it. On its own it's a single source; for multi-provider waterfalls that fall back when the first source misses, Clay and Cargo are what we recommend.
Key Capabilities
- Automatic enrichment — New contacts and companies are enriched on creation and refreshed continuously, and any single record can be enriched from its Intelligence tab.
- Buyer intent — Identifies companies visiting the site through the HubSpot tracking code and lets teams choose which pages signal intent; it consumes credits per company.
- Form shortening — Removes form fields that enrichment can fill from an email address, so prospects type less and records still arrive complete in the CRM.
Getting Started
- Confirm the account has a paid Starter, Professional, or Enterprise subscription.
- Turn on automatic and continuous enrichment in the data enrichment settings.
- Test record eligibility, then enrich one contact from its record.
- Install the HubSpot tracking code to start collecting buyer-intent signals.