Pay-Per-Click (PPC) is a digital #advertising-model in which advertisers pay a fee each time one of their ads is clicked. It is commonly associated with search engines and social media platforms, where businesses bid for ad placement in sponsored links or feeds. The model is designed to drive targeted traffic to a website or landing page, allowing for measurable returns on advertising spend. PPC campaigns can be adjusted in real time, providing flexibility for budget allocation and strategy optimization. This approach aligns closely with broader concepts of digital marketing and performance-based advertising.

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