@Reddit's native video ads, part of the@Reddit // Redesign, rolled out on June 18, 2018. Promoted Post ads are now available in Video post other than the traditional Link post and Text post. Reddit Advertisers can now bid on views rather than just impressions. Native video ads will play automatically for the users who have turned autoplay on. Reference: https://www.reddit.com/r/redditads/comments/9j5080/video_ads_are_here/

References

1. Native Video Ads Are Here, redditblog.com
2. Reddit Brings Autoplay Native Video Ads to Desktop and Mobile, techcrunch.com
3. Reddit Introduces Native Autoplay Video Ads Optimized For Redesign, marketingland.com

Contexts

• #reddit-advertising