In branded venture capital,the business method popularized by @Richard Branson, a @Lifestyle Brand like @The Virgin Group functions as a @venture capital organization by leveraging its brand and audience in exchange for equity. Branson starts and manages all manners of new companies under the Virgin name while partners provide most of the investment.

"The conventional wisdom is you should specialize in what you know and never stray, but no other brand has become a way-of-life brand the way Virgin has. And it wasn't us setting out to become a way-of-life brand, it was me continually being interested in learning new things. We've got people all over the world who are coming up with great new ideas, and trying them doesn't actually cost us a lot relative to the overall size of the group." ~ @Richard Branson

Motivated by legacy and guided by the mantra "@Build cool shit and change the world," it is my life goal to establish and operate a branded venture capital organization. @Ghost Influence, founded in 2014, established credibility as a marketing partner and developed audiences of future customers. @MythOS, launched in 2018, enables communication at scale and attracts people and opportunities that further solidifies the foundation of an incubation platform.