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Mythos

All memos tagged #startup-lexicon

The traditional forms of venture capital are the three instruments through which startups have conventionally issued ownership or rights to investors: common stock, convertible notes and their...

9/28/2026

The Venture and Startup Glossary is a collection of terms used in building, financing, and operating startups and venture-backed companies. It gives founders, operators, and investors a shared...

9/28/2026

Specialized Digital Micro Tasks are the small, tool-specific tasks that make up many jobs today, each requiring some combination of education, training, and problem-solving experience. The term is...

9/28/2026

An Inevitable Unicorn is a venture-backed company that John Zdanowski believes will someday be worth more than $1 billion. "Unicorn" is venture capital shorthand for a private startup valued at $1...

9/28/2026

A Profitable Owned Channel is a sales channel that generates leads for a business while also generating cash from related Profitable Revenue Streams. The term builds on the marketing distinction...

9/28/2026

Portfolio Companies is the name John Zdanowski and his partners use for all of the businesses and partnerships they support in any capacity. In venture capital and private equity, a portfolio company...

9/27/2026

An Entrepreneur is a person who organizes and operates one or more businesses, taking on greater than normal financial risk in exchange for a share of the rewards. The word is French, from...

9/27/2026

Branded Venture Capital is investment chartered to grow the ecosystem of a platform or brand, in which the sponsor contributes its brand, audience, and distribution alongside or in place of capital...

9/27/2026

Eat the Work describes companies that centralize and systematize the management of distributed labor, performing core parts of a professional's work so the professional can concentrate on more...

9/27/2026

Management Fee Plus Carry is the compensation structure of the general partners who raise and run venture capital, private equity, and hedge funds: an annual management fee charged on the size of the...

9/27/2026

The Rule of 40 is the principle that a software company's combined growth rate and profit margin should exceed 40%, a high-level gauge of health used widely in venture capital and growth equity. The...

9/27/2026

A keiretsu is a Japanese business network of companies bound together by interlocking business relationships and cross-shareholdings, traditionally organized around a core bank. Member companies each...

9/27/2026

A Strategic Transaction is a company-defining transaction that changes a company's ownership, capital structure, or scope, most commonly raising capital, acquiring a company, or selling the company....

9/27/2026

A virtual cap table is a method of keeping track of contributions to a startup before it exists.[1] Each member of the team decides how much time they can contribute and what their “full time rate“...

9/27/2026

A Venture Activist is a next-generation accelerator, incubator, and angel network that empowers the next generation of non-venture-backed startups. The term names an organization that combines the...

9/27/2026

Stock Options are the traditional way that venture-backed companies enable employees to build equity in a company. A stock option is the right, but not the obligation, to purchase a certain stock at...

9/27/2026

A Profitable Revenue Stream is a method of generating revenue that generates more money than it costs to create. It is the fundamental unit of an operating business. To be a profitable revenue stream...

9/27/2026

Micro-Private Equity is the practice of acquiring small businesses, often in distressed situations, and operating them through recovery: the private equity model of buying and improving operating...

9/27/2026

Ways that the company can issue stock options Purchase common stock as a founder everyone else subject to vesting. A grant of restricted stock at the formation of a company. A grant of stock options....

9/27/2026

Fully Diluted Shares Outstanding is the count of a company's common shares that would exist if every security able to become common stock, such as convertible notes and bonds, preferred stock,...

9/27/2026