All memos tagged #startup-lexicon

A key performance indicator (KPI) is a quantifiable metric used to evaluate the success of an organization, team, or individual in achieving specific objectives. KPIs are selected to align with...

A venture studio, also known as a Startup Studio, startup factory, or venture builder, is an organization that systematically builds new startups by providing resources such as capital, talent,...

Glossary Blue Angel — Cap Table churn Customer Acquisition Cost (CAC) Customer Lifetime Value (CLV) Daily Unique Reach (DAU) exit first-party data Growth Loop Lean Methodology Lifetime Value (LTV)...

A one-person unicorn refers to a billion-dollar company that is founded and run by a single individual, made possible by advancements in AI and automation that allow one person to manage various...

Product-market fit is the degree to which a product satisfies a strong market demand, serving as a critical foundation for sustainable business growth. In startup culture, stories of rapid scaling...

Series A refers to the first significant financing-round in which a startup raises venture capital after Series Seed funding, typically aimed at scaling proven Product-Market Fit (PMF) and building...

Series Seed refers to an early-stage priced equity financing-round in which a startup raises institutional capital in exchange for preferred stock. In venture practice, Series Seed generally follows...

Pre-Seed refers to the earliest external financing-round for a startup, in which investors provide capital to validate problem–solution fit, assemble a founding team, and begin initial product...

A valuation is the estimated or determined market value of a thing. Valuations in venture capital markets, emphasizing that pricing primarily reflects investor supply-and-demand for a limited...

Daily Active User (DAU) is a metric used to measure the number of individuals who engage with a platform or application on a daily basis. It serves as an indicator of user retention and engagement...

Monthly active users (MAU) is a Key Performance Indicator (KPI) often used by organizations in online gaming, mobile applications, social networking, etc. The MAU is calculated by counting the number...

A keystone user is a concept in product and community development that highlights the importance of specific individuals who play an outsized role in sustaining or accelerating growth. A keystone...

Lean methodology is an approach to product development and business strategy that emphasizes efficiency, iteration, and customer feedback. Originating in manufacturing practices and popularized in...

Revenue Operations (RevOps) is a business function that aligns sales, marketing, and customer success teams to optimize revenue growth and operational efficiency. It integrates processes, data, and...

Customer Lifetime Value (CLV) is a financial-metric that estimates the total revenue a business can reasonably expect from a customer over the duration of their relationship. CLV is often calculated...

Customer Acquisition Cost (CAC) is a financial-metric that measures the average cost incurred by a company to acquire a new customer. It is calculated by dividing the total expenses related to sales...

Software as a Service (SaaS) refers to a model of software delivery in which applications are hosted remotely and made accessible to users over the internet. SaaS eliminates the need for local...

Lifetime Value (LTV) is a financial and marketing metric that estimates the total revenue a business can expect from a single customer account throughout the entire duration of their relationship....

Churn is the rate at which users cancel subscriptions within a given period, often measured as a percentage of the total customer base. Churn is a central metric in subscription-based and recurring...

A capitalization table, or cap table, is a structured record that outlines the ownership stakes, equity dilution, and value of shares in a company. A cap table typically lists all...