Objective

Glossary

• Blue Angel — 

• Cap Table

• churn

• Customer Acquisition Cost (CAC)

• Customer Lifetime Value (CLV)

• Daily Unique Reach (DAU)

• exit

• first-party data

• Growth Loop

• Lean Methodology

• Lifetime Value (LTV)

• Keystone User — 

• Key Performance Indicator (KPI)

• Monthly Active Users (MAU)

• Monthly Recurring Revenue (MRR)

• One-Person Unicorn

• pivot

• private equity

• Software as a Service (SaaS)

• Techno-Fundamentalism — 

• third-party data

• Two-Sided Marketplace

• Valuation

• venture capital

• Venture Studio

Contexts

• #startup-lexicon (this is the Root Memo)

• #glossary (See: Glossary of Glossaries)