All memos tagged #marpipe

Central Creative Intelligence is a term coined by Marpipe, Inc. for the accumulated data showing how people have responded to every component of a brand's creative, across media, over a long period...

Marpipe is an advertising technology company based in New York City and founded in 2019 by Dan Pantelo. It started as a multivariate creative testing platform: brands upload their creative components...

This initiative will use Facebook lead ads to ask leading questions that crowd source data for Marpipe to use in Spiritual Bro Store advertising. In this, a series of three questions will be asked to...

The Beard Club, formerly 'Dollar Beard Club', is a belief-driven organization and consumer goods brand that has provided men's grooming products to more than 750,000 beards. Started in 2015 by...

Pierce Porterfield is the CPO of Marpipe. Tags marpipe

Does Creative Matter was an experiment in which MarPipe's technology created, purchased, and optimized advertising targeted at marketers with the prompt "Does creative matter?" The destination for...