This initiative will use Facebook lead ads to ask leading questions that crowd source data for Marpipe to use in Spiritual Bro Store advertising. In this, a series of three questions will be asked to prompt texts to be used in multivariate testing of post text, image text, and headline text.

Once the survey has been completed, the user will be prompted to “see what this is being used for” and directed to a website similar to Does Creative Matter that shows how their answers will now be used to inspire others; and how they can derive inspiration.

Audiences

Target A: Women, 45-55 years of age
- Topics: Over-coming, Inner-Work, Presence
  - e.g. "A victory over oneself is a bigger and better victory than a victory over thousand of people in a score of battles." + "In order to improve other people, you have to begin with only one thing: you can become better yourself." + "If you love your enemies, you will have no enemies." + "A wise person is always joyful."
Target B: Men, 45-55 years of age
- Topics: Kindness, Self-actualization, Presence

Questions

For women:

What mantra inspires your inner-strength?
What do you remind yourself when haters are present?
What would you tell a friend who that's lost their sense of presence?

For men:

What kind words would you give to your enemies?
What quote has inspired you to see the biggest picture of the universe?
What would you tell a friend who that's lost their sense of presence?

Others:

What wisdom has prompted meaningful reflection for you?
What is the most beautiful thing you can think of?

Output

New Ads
Social Content
1. a la https://www.instagram.com/inspirobot.me/

https://youtu.be/-GB8o3R2mxM

Notes

Spirit Synthesis database sheet

https://docs.google.com/spreadsheets/d/1KgN1AICdn9NpcKuTONuzosVfeFJ8oq8WTIk9yxAPUb0/edit#gid=0