All memos tagged #marketing-lexicon

A proxy account is a social profile that disguises the underlying intentions of the person posting. Proxy accounts are frequently used for Growth Hacking, especially on platforms like Reddit....

Owned media refers to any digital asset or communication channel that a person or organization fully controls, such as websites, blogs, email lists, and proprietary platforms. Unlike Earned Media,...

Network effects occur when the value of a product or service increases as more people use it. This phenomenon is fundamental to the growth of many platforms, marketplaces, and social networks, where...

Influencer Marketing is a form of marketing in which companies creates marketing campaigns around individuals that have influence over over potential customers. Influencer marketing are often in the...

Earned media, also known as free media, refers to publicity garnered organically—outside of that which is gained through advertising, known as Paid Media or Owned Media, which refers to branding. [1]...

A brand-centric platform is a Social Media ecosystem organized around individual profiles, pages, or entities that build and maintain their own audiences. Visibility within these networks—such as...

Lifetime Value (LTV) is a financial and marketing metric that estimates the total revenue a business can expect from a single customer account throughout the entire duration of their relationship....