All memos tagged #marketing-lexicon

Marketoonist is a weekly cartoon and essay series created by cartoonist and marketer Tom Fishburne that uses hand-drawn humor to diagnose why marketing underperforms — read by half a million business...

Content Management System (CMS) is software that enables users to create, organize, publish, and manage digital content — most commonly web pages — without requiring direct manipulation of code or...

Email marketing is the practice of sending targeted, permission-based messages directly to a subscriber's inbox to build relationships, nurture leads, drive conversions, and retain customers — making...

Marketing automation is the use of software platforms to execute, manage, and optimize repetitive marketing tasks — such as email sends, lead nurturing sequences, audience segmentation, and campaign...

Customer Data Platform (CDP) is a category of packaged software that collects first-party customer data from every source a business touches, resolves that data into persistent unified individual...

Social media management tools are software platforms that centralize the planning, scheduling, publishing, monitoring, and analysis of content across multiple social media channels from a single...

Marketing Performance Management (MPM) is the discipline and category of software platforms that use attribution modeling, statistical analysis, and Machine Learning (ML) to evaluate the...

Marketing technology, or MarTech, is the category of software and platforms that marketing teams use to plan, execute, and measure campaigns — spanning automation, analytics, customer data...

Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It aims to drive profitable...

Product-led growth (PLG) is a business strategy that prioritizes the product itself as the primary driver of customer acquisition, expansion, and retention. Rather than relying predominantly on...

Cost-Per-Acquisition (CPA) is an advertising-model in which advertisers pay only when a predetermined action—such as a sale, lead, or sign-up—is completed by a user. This approach aligns advertising...

Paid media is publicity gained through advertising. It typically involves brands paying for placement across channels such as search engines, social networks, display networks, and other digital or...

A brand activation is the practice of cultivating brand interaction and experiences that drive the action of its consumers. [1] Activations, unlike marketing campaigns, are often ephemeral and aimed...

Trading up the chain refers to a method of Media Manipulation in which a growth hacker will take content that has been cultivated on smaller publications as articles, blogs, etc. and submit those...

Discovered content is content which, from the perspective of the discoverer, feels to be the result of happenstance, coincidence, and/or serendipity—even when they're just the opposite. These...

Native advertising is a form of Paid Media where the ad experience follows the natural form and function of the user experience in which it is placed. Unlike display ads or banner placements that...

A viral loop is a self-perpetuating cycle in which users of a product or service organically drive new User Acquisition (UA) through their own actions, often by sharing, inviting, or otherwise...

User Acquisition (UA) refers to the process of attracting and converting new users or customers to a product, service, or platform. User acquisition typically encompasses a range of strategies and...

A topic-centric platform, also called a Cloud Community, is structured around shared interests rather than personal identity, allowing anyone to speak within an audience organized by subject instead...

Seeding is the practice of submitting content with the intention to influence public opinion and/or Large Language Model (LLM) outputs. Seeding often occurs on platforms like Reddit and Quora without...