Memos by The GTM Engineer

• Modern GTM: The Skills, Strategy & Team Structure for Scale — Davide Grieco (Verkada)

  Davide Grieco spent four years building the growth function at Verkada, a security hardware and software platform with over $700M in funding from backers like Sequoia and First Round Capital. While...

• Building a Social Proof Engine — Adrian Alfieri (Verbatim)

  !Building a Social Proof Engine — Adrian Alfieri (Verbatim) Adrian Alfieri is the Founder and CEO of Verbatim, a case study agency for venture-backed B2B SaaS companies like Profound, Granola, and...

• LinkedIn Content, Tech Stacks & Using Cursor + Claude in GTM — Michel Lieben (ColdIQ)

  !LinkedIn Content, Tech Stacks & Using Cursor + Claude in GTM — Michel Lieben (ColdIQ) Michel Lieben is the Founder and CEO of ColdIQ, a GTM agency that has grown to $7M in revenue with 35 employees...

• The Hidden Secrets to Building Your TAM & What GTM Engineering Is Not — Emre Kavaloglu (Waterfall.io)

  !The Hidden Secrets to Building Your TAM & What GTM Engineering Is Not — Emre Kavaloglu (Waterfall.io) Emre Kavaloglu started Waterfall.io to help companies more efficiently and cost effectively...

• Turning Marketers & Sellers Into Full-Stack GTM Athletes — Jaleh Rezaei (Mutiny)

  !Turning Marketers & Sellers Into Full-Stack GTM Athletes — Jaleh Rezaei (Mutiny) Jaleh Rezaei is the CEO and Co-Founder of Mutiny, a Sequoia backed company building an agentic AI platform for...

• AI-First GTM Execution & Talent — Alex Fine (Understory)

  !AI-First GTM Execution & Talent — Alex Fine (Understory) Alex Fine is the co-founder of Understory, an all-bound marketing agency serving B2B SaaS companies. Since going full time in October 2023,...

• AI Voice Agents & Workflows That Convert — Manthan Patel (Lead Gen Man)

  !AI Voice Agents & Workflows That Convert — Manthan Patel (Lead Gen Man) Manthan Patel began working with YC founders two years ago, where he first started using AI agents and LLM workflows. When AI...

• Rebuilding GTM with AI at monday.com — Oran Akron (monday.com)

  !Rebuilding GTM with AI at monday.com — Oran Akron (monday.com) Oran Akron is the VP of AI GTM at monday.com, where he leads a new internal team focused on rebuilding go-to-market processes with AI...

• Rethinking GTM for AI-Native Companies — Sylvain Giuliani (Augment Code)

  !Rethinking GTM for AI-Native Companies — Sylvain Giuliani (Augment Code) Sylvain Giuliani started his career in lifecycle marketing, where he learned to code and build systems without relying on...

• Building an AI Agent-First GTM Machine — Frank Sondors (Forge)

  !Building an AI Agent-First GTM Machine — Frank Sondors (Forge) Frank Sondors went from managing a fifty person sales team to building software that enables companies to scale their best salespeople....

• The Account as a Unit: Finding GTM Superintelligence — Anshul Gupta (Actively)

  !The Account as a Unit: Finding GTM Superintelligence — Anshul Gupta (Actively) Anshul Gupta is the co-founder of Actively, a GTM superintelligence platform for revenue teams. After diving into AI...

• Automating Growth & the Marketing Engineer — Nick Lafferty (Profound)

  !Automating Growth & the Marketing Engineer — Nick Lafferty (Profound) Nick Lafferty is the Head of Growth and Founding Marketing Engineer at Profound, a company that helps brands improve their...

• Scaling AI in Your GTM Strategy — Ted Eltringham (Architect)

  !Scaling AI in Your GTM Strategy — Ted Eltringham (Architect) Ted Eltringham worked in growth at Rippling and Samsara before starting Architect to build an agentic AI website. He has been using AI in...

• The New Fuel for Your GTM: Dark Social & Identity Resolution — Kevin White (Common Room)

  !The New Fuel for Your GTM: Dark Social & Identity Resolution — Kevin White (Common Room) Kevin White runs GTM Strategy at Common Room, a platform helping GTM teams find intent signals, track users...

• Scaling HeyReach from 0 to $6M ARR: LinkedIn Outbound Lessons — Ilija Stojkovski (HeyReach)

  !Scaling HeyReach from 0 to $6M ARR: LinkedIn Outbound Lessons — Ilija Stojkovski (HeyReach) Ilija Stojkovski is the Chief Revenue Officer at HeyReach, one of the leading LinkedIn automation...

• A Context Engineering Deep Dive for GTM — Jacob Dietle (Taste Systems)

  !A Context Engineering Deep Dive for GTM — Jacob Dietle (Taste Systems) Jacob Dietle is a context engineer who runs a solo consultancy for venture-backed companies. Jacob studied information systems...

• Empathy as a Guiding Compass for GTM Engineers — Brian Swichkow (MythOS)

  !Empathy as a Guiding Compass for GTM Engineers — Brian Swichkow (MythOS){float=left} Brian Swichkow{bold} went viral in 2014 for pranking his sword-swallowing roommate with hyper-targeted Facebook...

• The GTM Foundations: Taking MuleSoft from 20 Employees to a $6.5B Acquisition — Mahau Ma (Sapphire Ventures)

  !The GTM Foundations: Taking MuleSoft from 20 Employees to a $6.5B Acquisition — Mahau Ma (Sapphire Ventures) Mahau Ma is an operating partner at Sapphire Ventures, a growth stage VC firm focused on...

• Lessons & Battle Scars Building Rippling's Marketing Machine — Brandon Camhi (Rippling)

  !Lessons & Battle Scars Building Rippling's Marketing Machine — Brandon Camhi (Rippling) Brandon Camhi has played a pivotal role in Rippling's extraordinary growth journey over the past six years. He...

• The Rise of Content Engineering — Eoin Clancy (AirOps)

  !The Rise of Content Engineering — Eoin Clancy (AirOps) Eoin Clancy is the VP of Growth at AirOps, a company that helps brands get found in LLMs like ChatGPT, Claude, and Perplexity. Before joining...