Verbatim is a case-study agency for venture-backed B2B SaaS companies, founded in 2021 by Adrian Alfieri and based in Brooklyn, New York. It builds "social proof engines" — crafting, launching, and running case studies and customer testimonials designed to generate qualified 📝pipeline and shorten sales cycles. Its roughly 54-person team serves hypergrowth startups including Perplexity, Slack, Cohere, 11x, Baseten, and Maven AGI.
Alfieri spent three years in early-stage venture capital before contracting with a handful of YC-backed founders, each of whom independently came back to him for the same work: producing social proof content and distributing it to drive revenue. He saw that no one owned case studies as a category despite founders ranking it among their highest-ROI content investments, and launched Verbatim to claim it. The agency positions social proof as a measurable go-to-market input rather than a vanity asset, tying case-study production to pipeline and win-rate outcomes.
Adrian came on the show to break down the social proof engine — how case studies, done as a system, move ten different GTM metrics at once. The framing that stuck with me: stop treating proof as a one-off PDF and start treating it as pipeline infrastructure.