We’re increasing the volume of our GTM Engineer Experiment Series - you can check out the first two here:
- How Profound’s Nick Lafferty 10x’d CTR on a 1:1 LinkedIn ABM Campaign using Claude Code
- How Airbyte doubled SDR booking rates using Octave)
Favorite resources from this past week:
- Ryan Law, Director of Content at Ahrefs, dropped his 7 step guide to how Ahrefs uses Claude Code and 23 skill files to engineer their content
- Frank Sonders summarized the Claude Code founder’s speech on how Anthropic onboards engineers to Claude Code in 2-3 days
- Eric Lay, CEO at Virio, shared how one person on Valley’s GTM team drives $1M in pipe each month with a content engine, signal-based OB, personalized outreach, website lead capture, affiliate, and ads
- Shashank Khanna (GTME @ Vanta) on why he looks for both engineers learning GTM and GTM folks learning engineering when he hires GTMEs
- Adam Schoenfeld (CMO @ Inflection) on why he started freaking out when sales was making pitch decks but has now done a 360 and loves it
This GTM Engineer roundup is brought to you by 📝Octave
The most valuable knowledge from sales and marketing (ICPs, winning messaging, competitor positioning, specific use cases) often lives in gated docs, call transcripts, email templates, and other tools. Octave’s 📝GTM intelligence layer solves this problem by pushing all of your internal relevant strategic context + new dynamic context like intent signals into every system you’ve built, automatically, and it gets smarter over time. 📝Airbyte 2x’d 📝SDR email to meeting book rate using Octave, and we wrote a deep dive onexactlyhow they did it.