
Favorite resources from the past week:
- Melissa Zehner on why she unfollowed the agency that shipped 1000 landing pages in an afternoon
- Oscar Carlsson, the CRO at Framer, on his 302 code commits in April
- Kyle Norton on what sales people are doing wrong with AI enabled tooling
- How Eric Nowoslawski pulled 35+ sales signals for 1 customer’s TAM with Parallel Web Systems, Codex and the gpt5 nano flex api
- Jordan Chenevier-Truchet on the lack of success he’s seen with AI SDRs across 10 clients
- Brendan Short on the best 5 AI-native GTM plays
- If you missed it, I had Adrian Alfieri onto the podcast to talk about everything you need to know to build a powerful customer testimonial engine
This GTM Engineer roundup is brought to you by 📝Octave
The most valuable knowledge from sales and marketing (ICPs, winning messaging, competitor positioning, specific use cases) often lives in gated docs, call transcripts, email templates, and other tools. Octave’s 📝GTM intelligence layer solves this problem by pushing all of your internal relevant strategic context + new dynamic context like intent signals into every system you’ve built, automatically, and it gets smarter over time. 📝Airbyte 2x’d 📝SDR email to meeting book rate using Octave, and we wrote a deep dive onexactlyhow they did it.
