Here’s the 3rd gtm engineer roundup of our favorite posts, open roles and the top growth hack over the last week.
Matthew Lieben, CEO of 📝ColdIQ shared the exact tech stack that drove lemlist to $34M in ARR, and Vimeo posted the first 📝GTM Engineering JD that I have seen from a public company.
As always, shoot me an email if you have any ideas or feedback about content.
Favorite resources from the week:
- Tido from Koala shared that they have been acquired and will be shutting down operations at the end of September
- Michel Lieben, CEO of ColdIQ detailed the exact tech stack and strategy that helped lemlist scale to $34M ARR
- Patrick Spychalski, co-founder of the Kiln walked through Clay’s most underrated workflow, CRM enrichment.
- Dave Gerhardt, former VP of Marketing at Drift and former CMO at Privvy shared his top 16 lessons going from marketing manager to CMO
- Bill Stathopoulos posted his email infra guide that has driven >$3M in revenue
- I interviewed Eric Nowaslawski on everything cold email from deliverability to offer and personalization. Eric has been working with the Clay team since employee #4 and now runs his own agency, sending over 4M emails per month
My favorite growth hack of the week:
- During our interview, 📝Eric Nowoslawski shared a simple but effective campaign for one of his clients that helps businesses remove negative Google reviews. Eric reached out to companies on Google with ratings between 3.5 and 4.5, programmatically pulled in negative quotes from the review and offered to help them take it down - with no cost unless the review was actually removed. A nice combination of personalization and compelling offer that could scale.