Eric Nowoslawski is the founder of 📝Growth Engine X, one of the first 📝Clay agencies, which has served over 300 customers and is now Clay's largest user by enrichment volume. A direct-response 📝Cold Email specialist, he was Clay's first marketing contractor when the company had four employees, building its early YouTube and LinkedIn presence before launching his own agency. Growth Engine X sends over four million emails a month and builds high-converting outbound campaigns at scale.
Eric's framework prioritizes offers over personalization: he crafts value propositions so compelling that a prospect would pay for the discovery call, and insists every offer answer why someone wouldn't respond. His best-performing play across clients is a "creative ideas" campaign that uses AI to generate three concrete ways a product can help each prospect, constrained to predetermined value props. He argues signals are overrated as a silver bullet, recommends 📝cold outbound only for businesses with a 📝TAM over 100,000 and customer lifetime value over $10,000, and hires 📝GTM engineering talent from small agency owners with proven outbound skills.
Eric came on the podcast to break down his winning cold outbound formula — the crawl-walk-run approach to Clay, why offers beat personalization, and how to evaluate whether outbound is right for your business.