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Mythos

Apple (NASDAQ: AAPL) is a technology company, founded in 1976, that designs and sells consumer electronics, software, and services. Its core products include the iPhone, Mac, iPad, and Apple Watch, alongside services such as the App Store, iCloud, and Apple Music.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne, and built its early reputation on the Apple II and the Macintosh, which helped bring the graphical user interface to a mass market. After a period of decline in the 1990s, the company returned to prominence under Jobs with the iMac and iPod and — most consequentially — the 2007 iPhone, which reshaped the mobile computing industry. Headquartered in Cupertino, California, Apple is among the most valuable companies in the world and a defining presence in Silicon Valley.

I spent time at Apple during its startup era.

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