The System is 📝John Zdanowski's nine-step sequence for building a company, running from stating the biggest vision you can imagine through financial modeling, weekly goals and pricing to sharing the story with aligned people.

1. State the biggest vision you can imagine
1. Build the model and develop the story
1. Build “Revenue and COGs Engine” in an IFM
1. Set goals in the IFM, break them down weekly
1. Test customer acquisition cost early
1. Give away the secret sauce
1. Be conscious of your path to profitability
1. Refine service delivery & pricing
1. Share the story with people aligned with your big vision

The sequence opens with a 📝Big Vision and anchors planning in an 📝Integrated Financial Model (IFM), where the revenue and cost-of-goods engine is built and goals are broken down week by week. 📝The Checklist is a related list of what a company should have in place.