The Basics are 📝John Zdanowski's four foundational questions about a business: what kind of business it is, which metrics matter and how they are measured, what its goals are, and who its people are.
- What kind of business are you in?
- What are the key metrics of your business? And how do you measure them?
- What are your near term and long term goals for the business?
- Who are the people in your business? How do you manage them?
The questions relate to the 📝Integrated Financial Model (IFM), the model 📝BrightZen Systems uses to track a business's metrics against its goals.