Capital Refraction is a 📝frame created, and gifted to 📝One Inc, by 📝Will Cady. It is, 📝By and Large, a method of communicating the value of 📝co-creativity with brands.
In the 📝Age of Separation (pre-COVID), it was described as a brand activation. Today, in the 📝Age of Reunion (post-COVID), it is medium for service (See: 📝Serve, Don't Sell).
