Profitable Good Group (PGG) is an advisory firm founded in 2015 to help CEOs identify and use a profitable Shared Values strategy, pairing a sustainable model for revenue growth with social impact. It works with businesses and organizations to devise, implement and execute Shared Values solutions. Its listed engagements include analyzing corporate philanthropic commitments, developing sales and marketing strategies, creating awareness and messaging programs, measuring social impact and enrolling stakeholders such as employees, vendors and strategic partners.
The firm says its senior advisors have experience across companies from start-ups to Fortune 100 multinationals, as well as with high-impact non-profits, a combination it credits with giving it standing both in the C-suite and in the communities its clients serve. PGG describes each engagement as a chance to move a community's social impact "needle" within the client's revenue goals, by aligning the financial and social aspirations of clients and their stakeholders. Its homepage presents corporate examples it calls "Impactful ROI," among them 📝CVS's decision to stop selling tobacco products and General Electric's Ecomagination program. Its site carries the line "Good is not Sustainable if it’s not Profitable."
References
Profitable Good Group, http://profitablegood.com/