Sentient SF is a San Francisco Bay Area marketing agency founded in 2015 that positions itself at the intersection of AI and marketing, helping brands restructure strategy, brand, content, and customer engagement for an AI-driven economy. Operating out of Burlingame, California under parent entity Sentient Holding Co., the agency serves Fortune 500 clients across four service lines: AI marketing strategy, strategy and planning, advertising and creative, and experiential marketing.
The agency was founded by 📝Stu Fisher, a 25-year marketing veteran with prior leadership roles at HP, Symantec, First Tech Federal Credit Union, and Bluewave Communications. Originally operating as Sentient Consulting, the firm rebranded as Sentient SF and reoriented around AI-driven marketing transformation as large language models began reshaping search, content, and demand generation. Its public positioning leans heavily on a forecast that AI-enabled search could cut brand web traffic by 50 percent or more by 2028, framing the agency's offer as preparing clients for that shift — through AI marketing assessments, fractional CMO engagements, "AIO" (the agency's term for AI-era SEO), and AI marketing automation buildouts. Sentient SF is certified as a DBE (Disadvantaged Business Enterprise) and SB (Small Business), positioning it for public-sector and supplier-diversity procurement work alongside its enterprise advisory practice.