Objective

Vroooooooom.com, spoken as "vroom with eight o's .com" or doppler.bike, is the calling card of MotoBot; an AI-powered, Digital Twin of its physical counterpart—Jessica, my Ducati.

The domain—vroom with eight o's—was Registered Under The Influence after two months of frustrated brainstorming for the project's perfect leading message. The idea to have an obnoxious number of o's was, By and Large, catalyzed by Scott Stratten's remark about his No Button project at "no plus fifteen o's .com" which he shared in his 2014 talk, Alienate Customers.

Contexts

• vroooooooom.com, #my-former-domain

• #registered_under_the_influence, Registered Under The Influence

• #jessica_swichkow