Jordan Crawford is an 🏷️#entrepreneur and growth strategist known for his work in 📝Go-To-Market (GTM) engineering, particularly as the creator of the PVP framework. He is the founder of Blueprint, a company focused on helping organizations target prospects based on pain points rather than personas, leveraging data-driven insights to inform messaging and outreach. Since January 2021, he has led Blueprint in 📝San Francisco, CA, advocating for the strategic mining of job descriptions at scale. In October 2024, he also became the founder and co-host of Cannonball GTM, a live, AI-powered marketing show that builds campaigns for unfamiliar brands in real time.

Beyond these ventures, he is an advisor and 🏷️#investor with roles at companies such as 📝Clay, Tennr (YC W23), Learn.xyz, Wordbrew, 📝Commsor, and others, providing expertise in growth, outbound strategy, and product development. Earlier in his career, he founded Scout, a next-generation postcard marketing company, and held roles in customer support, knowledge management, and product strategy at firms like Palm and Inkling.

Jordan and I met through the Clay community. Our connection was shaped by the mutual curiosity and experimental spirit that underlies Clay. There’s a certain momentum in the way he builds—combining data-driven rigor with playful, almost irreverent creativity, especially evident in his willingness to challenge conventions around sales and outreach.

Contexts

• 🏷️#clay-expert (See: 📝Clay)