MentionMatch, formerly Help a B2B Writer, is a free platform that connects B2B writers with expert sources by routing query requests to registered experts whose declared specialties match.
Sources register for free and select the B2B fields they have expertise in, such as marketing, SEO, CRO, or UX. Writers and content marketers submit a source request describing the expertise they need; the request is delivered only to sources whose declared specialties match, who then contact the writer directly with quotes. Registered users receive matching requests through a daily email digest or by browsing the site. The service is free for both sides, with publications limited to roughly three requests per week.
The platform serves B2B content teams that need credible, niche-specific quotes and data, and experts seeking media coverage, backlinks, and personal-brand exposure. Its category matching is the core difference from broader services like 📝Help a Reporter Out (HARO): rather than blasting every query to all subscribers, it narrows delivery to relevant specialists, which raises pitch relevance for both writers and sources. It is widely cited as a HARO alternative for white-hat link building in content marketing.
Freelance B2B writer Elise Dopson founded Help a B2B Writer, and content-marketing community Superpath acquired it in 2023. Superpath later rebranded the service as MentionMatch; the original domain, helpab2bwriter.com, now redirects to mentionmatch.com. As MentionMatch it reports more than 9,000 registered B2B sources and remains free to use.