Objective

Pythia is a research tool that can predict the potential reach, influence, and conversion. It does this by creating computer models of online communities and simulate testing. The Black Box system creates a simulation of how an online community would be in the real world based on data from interactions in the virtual world. This sandbox version of reality can test thousands of marketing campaigns without people being used!

Pythia's simulations can—without the Human Use of Human Beings—test thousands of possible marketing campaigns, media placements, advertising messages, press headlines, etc. to generate and explore the most likely outcomes of future interactions with online community members.

Pythia's Multi-Agent AI (MAAI) allows for the behavior within the virtual societies it produces to be validated in relation to outcomes in the real world. Thus, businesses can pre-determine outcomes at any stage of development—from concept ideation to market expansion.

The system was constructed by Justin Lane, PhD and first deployed to predict religious violence. [1] Lane is a PhD candidate at the University of Oxford in Cognitive and Evolutionary Anthropology. Pythia took her name from the Oracle of Delphi, the most prestigious and authoritative oracle among the Greeks. Pythia gives qualitative data a quantified edge.

"Everything changes perspective when you go from a list to a network." ~ Justin Lane, PhD

Related:

• Pythia // On Entertainment

References

1. A Generative Model of the Mutual Escalation of Anxiety Between Religious Groups

2. Predicting the future is now possible with powerful new AI simulations, newscientist.com

3. Pythia, pythia.alananalytics.com

Contexts

• #culturepulse (See: CulturePulse)

• #justin-lane (See: Justin Lane, PhD)

• #leron-shults (See: LeRon Shults, PhD PhD)