Blackbird was a brand strategy and business innovation firm, founded in 2017 and based in New York City, that combined consumer intelligence, strategy, and creative work to solve problems and drive growth for established brands and the challengers out to disrupt them.
Blackbird was founded and led by 📝Ross Martin, formerly the head of marketing at Viacom and the founder of its in-house creative strategy division, Scratch. Its client roster spanned AT&T, WarnerMedia, Citi, IMAX, Rockefeller Center, Fandango, Viacom, and Disney. In 2019 the firm was acquired by Schireson Associates, and the combined company was later rebranded as Known.