Ben Croft is a coaching-industry 🏷️#entrepreneur, founder and CEO of the 📝WBECS Group — which has run the World Business and Executive Coach Summit, the largest annual online conference for professional coaches, since 2011 — and founder of Modern Methods of Coaching, the WBECS Group's coach-training and certification arm.
WBECS hosts thousands of coaches each year in a multi-week summit format that pairs thought-leader keynotes with practitioner workshops, and Croft has positioned the broader WBECS Group as a multi-program platform — including IGNITE, the Practical Coach Conference, and Modern Methods' year-long certification — aimed at the gap between basic coach certification and full long-form expert training. His business is one of the more visible commercial operators in the professional-coaching education category, alongside ICF-accredited training schools and the major executive-coaching consultancies.