The Inspiration
📝The Beard Club was founded in 2015 as 'Dollar Beard Club' by 📝Chris Stoikos and 📝Alex Brown with funding from 📝Bryan Welfel and 📝Fixed Focus. Stoikos then directed, and stared in, a 📝parody of the 📝Dollar Shave Club's viral launch video; 📝Our Blades Are F***ing Great. Later, 📝Dan Bilzerian joined as an investor and shared the Beard Club video on his social channels—generating over 20 million views.
As a marketer, and a newly bearded one at that, I was enamored by the 📝boldness and creativity.
The Connection
The Parallels
The Rebrand
[...] Bryan Welfel took over as CEO in 201?
Notes
Brian Swichkow, founder of Ghost Influence, is a Reddit Marketing expert who has previously advised 📝Chris Stoikos; particularly in reference to reversing Dollar Beard Club's ban from /r/beards.
Additionally, Swichkow referred Matt Yanofsky as a public relations expert and Kathryn Buccelli as a project manager; both of whom were hired by Stoikos and later returned to work with Swichkow.