Max Baumann is an 🏷️#la-based serial 🏷️#entrepreneur whose companies span functional beverage, ketogenic food, and retail merchandising services. He founded 📝BearSqueeze, an on-the-go keto food brand, and is founder and CEO of Basemakers, an outsourced field-sales and merchandising firm serving emerging consumer brands.
Baumann started at twenty-one with The Chill Group, a functional beverage positioned around stress reduction and focus, with no prior business experience. Bear Squeeze followed in 2017 and won BevNET's New Beverage Showdown, which led to investment from AccelFoods. Basemakers, started when he was twenty-six, grew into an Inc. 500 company by handling in-store execution — shelf placement, resets, distributor relationships — for brands too small to staff their own field teams. The through-line is instructive: having built consumer brands himself, he productized the operational layer those brands could never get right on their own.