Buttrfly is a blockchain-based marketplace for influencer activations, built as a decentralized application on the 📝EOS blockchain to optimize transactions between brands and influencers. [1] The platform guarantees fulfillment and payment between the two parties through on-chain execution rather than a traditional escrow intermediary.

Buttrfly positions itself against manual influencer-marketing workflows by connecting brands to influencers aligned with their company ethos, aiming to make campaign execution faster, more transparent, and more secure at scale than agency-brokered deals. [1]