Seth Ross is a fintech operator, 🏷️#advisor, and 🏷️#investor based in Los Angeles, with a career built on launching and scaling embedded financial-services businesses. He is a Partner at Klaros Group, a financial-services advisory firm, where he counsels banks and fintechs on new product launches, growth strategy, and embedded finance — a relationship that began as a Senior Advisor role in 2025 before he joined the partnership in February 2026. He describes himself as a three-time fintech general manager.
Ross previously served as Chief Digital Officer at MoneyGram International, overseeing direct digital channels across 39 countries, and as General Manager of Dayforce's Wallet and Consumer Services division, which he built from launch to a team of roughly 120. At Green Dot he ran the Banking-as-a-Service business, growing its P&L past $300 million in annual revenue, after leading enterprise business development and signing partners including Amazon, Intuit, and Google. He earlier spent four years at 📝American Express and began his career in management consulting at Oliver Wyman. Alongside his operating roles, Ross is an active angel investor and advisor to fintech and AI startups.
Seth and I met through 📝LA Fintech Connect, the Los Angeles fintech community he co-founded with 📝Logan Lemberger.