Todd Hassenfelt is a sales and commercial-strategy leader with extensive experience leading sales, marketing, and national-account teams across brick-and-mortar and eCommerce channels in the consumer packaged goods industry. His work spans both challenger and incumbent brands in oral care, personal care, home care, pet nutrition, natural foods, sports nutrition, paper, and tobacco categories — selling into mass merchandisers, supermarkets, club stores, convenience, wholesale, and online retailers.
Hassenfelt's portfolio includes work with Colgate, Palmolive, Hill's, Tom's, Irish Spring, Filorga, eltaMD, Softsoap, Fabuloso, Simple Mills, Optimum Nutrition, BSN, Isopure, think!, A.B.B, Huggies, Kleenex Brand, Scott Toilet Paper, Kotex, Marlboro, Copenhagen, Skoal, and Black & Mild. Outside of brand work he is an active commentator on omnichannel commerce — contributing analysis to LinkedIn, appearing on podcasts including BRAVE COMMERCE, The Digital Deep Dive, The Digital Shelf Cast, and Ecommerce Braintrust, presenting at industry events such as Shoptalk, Profitero, and CRC, and publishing in outlets including Forbes, Digiday, and Insider Intelligence.
I was introduced to Todd by 📝Justin Ruiss.