&num=100 was a legacy 📝Google Search URL parameter that returned up to 100 organic results per query. After Google deprecated &num=100 in September 2025, industry observers reported notable shifts in how 📝Search Engine Optimization (SEO) tools, web scrapers, and AI assistants like 📝ChatGPT sourced and cited content. The modifier had enabled tracking rankings beyond the first page, efficient top‑100 📝Search Engine Results Pages (SERPs) capture in a single request, and broader grounding datasets for AI validation layers.
Post‑removal, mid‑tier results (positions roughly 20–60) became far less visible to these systems. Analyses indicate that 📝Reddit citations in live web answers fell from 29% to just over 5% within a month, coinciding with a reported 13% premarket decline in Reddit stock. Separately, many analytics suites registered truncated visibility, with 77% of sites showing reduced measurable keyword coverage. The shift limited depth rather than altering underlying rankings, effectively favoring sources already in top‑10 positions, including large publishers.
I see the change as a clever way for Google to blunt Reddit’s dominance in 📝Large Language Model (LLM) citations without erasing its influence. My strategy moving forward is to split efforts: nurture authentic Reddit discourse while publishing industry‑specific content engineered to rank in the top ten.
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