Verto Analytics was a cross-device measurement company headquartered in Helsinki, Finland, according to the announcement of its acquisition by the consumer insights platform DISQO. DISQO says Verto built technology to measure consumer behaviors holistically, and that its solutions were used by brands and media companies around the world to understand behaviors and measure consumer journeys.

DISQO announced the acquisition on June 15, 2021, stating that it acquired Verto's technology, intellectual property and measurement capabilities as part of the transaction. In the announcement, DISQO CEO Armen Adjemian said the two companies "have shared a passion for helping insights professionals better understand how audiences engage with media, advertising and commerce," and that the acquisition expanded DISQO's ability to help brands, agencies, media platforms and researchers generate more robust audience insights. DISQO CTO Drew Kutcharian said Verto's team "brought valuable technology to market." DISQO describes itself as an ad effectiveness measurement platform for brands, agencies and media companies, powered by an opt-in consumer data platform.

Passive metering and monitoring company

Cross device, cross platform measuring app (device telemetry) for a transparent, survey eligible panel. Pays CA min page for surveys. 25k panelists (metered) in the US now. Panelests are using 1-2 devices and Verto has second by second, device by device usage. Focused on e-commerce and understanding buying.

Works with Google, Tiktok, Snap, Reddit, Facebook, Instagram, P&G,

They'll follow up in April

Contexts

• Verto Analytics, vertoanalytics.com
• 🏷️#reddit-ethos