Antwerp-based avant-garde eyewear brand founded in 1989 by opticians Wim Somers and Patrick Hoet. Known for bold, unconventional designs made for individualists. Motto: "Theo loves you."
Picked up a Stanley model 1/1 unique edition (red-to-purple gradient, color code 292) at Gogoshka on a whim. Literally one of one — a single unique colorway never replicated.
Contexts
Brand
- Founded: 1989, Antwerp, Belgium
- Designed in Belgium, produced in Jura, France
- Hand-finished frames, sold in 1,400+ stores across 50+ countries
- Co-founded as "theo" (anagram of Hoet)
- Collaborates with Fashion Academy Antwerp students + external designers (Tim Van Steenbergen, James Van Vossel, Christoph Broich)
- Won TEF/LOFT awards (2019): Best Technical Frame + Best Fashion Frame
My Pair
- Model: Stanley
- Marking: unique edition 1/1 — literally one of one
- Color code: 292 (red-to-purple gradient)
- Acquired: Gogoshka (LA), impulse buy
- Frame shape: round, stainless steel, "Characters" collection influence