Quests are 📝Discord's first and currently only advertising product, launched in April 2024. They are interactive, opt-in, reward-based ad units where users complete an action and earn cosmetic rewards (avatar decorations, profile effects, emoji). As of early 2026, Quests remain the entirety of 📝Discord's advertising offering.
The 96% Number
Quests achieve a 96% median video completion rate (Discord internal data, December 2025) — roughly 5x industry benchmarks for video ads. This number is high because Quests are fundamentally different from traditional video advertising: users choose to watch. It's opt-in and reward-based — you watch a trailer to earn a cosmetic. It's not a pre-roll you're forced to sit through. The context matters: this is a self-selecting engaged audience, not a captive one. Impressive and real, but not apples-to-apples with traditional video ad completion rates.
Quest Formats
- Video Quests — users watch a video ad/trailer for rewards (the 96% format)
- Play Quests — users play a specified game for a set duration to earn rewards (the original format)
- Stream Quests — users stream gameplay to friends; both streamer and viewers earn rewards
- Instant Play Quests — cloud-streamed game trials embedded in Discord voice channels, no download required
- Arena Quests — competitive limited-time challenges with curated game bundles
Pricing (Confirmed)
Published rate card:
- Game Quests — $100K minimum (client-provided rewards) or $150K minimum (custom avatar decorations), $24-30 CPM
- Video Quests — $150K minimum, $22-28 CPM
- Brand lift study add-on — $250K minimum
Pricing is fixed based on projected reach, frequency, and engagement. Priced by CPM, not cost-per-action. Sales-team only — discord.com/ads is a lead-gen form, not a self-serve platform.
Targeting
Targeting is behavioral and activity-based:
- Game activity (Discord tracks which games users play)
- Age and region
- Server affinity / interest categories (inferred from server membership)
- Platform (desktop, mobile, console)
- Third-party behavioral data (added via September 2025 privacy overhaul)
Known Advertisers
Riot Games, Epic Games, Samsung, Spotify, 7-Eleven, Wendy's, Monstercat, Ubisoft, EA.