Joe & The Juice is a Danish chain of juice bars and coffee shops founded in 2002 by Kaspar Basse in Copenhagen. The company operates over 382 locations globally across Europe, North America, Asia, and North Africa, serving coffee, fresh juices, smoothies, and sandwiches. Known for its edgier atmosphere compared to traditional coffee chains like 📝Starbucks, the brand gained viral attention in 2023 for its tunacado sandwich. In December 2023, American private equity firm General Atlantic acquired a majority stake for $641 million.
