Brian Wallach is a New York–based advertising-technology and media executive with more than twenty-five years of revenue leadership across digital, video, and television advertising. He currently advises Assemble (formerly Publicist), a managed workforce platform that helps marketing organizations source and operate senior freelance talent, and holds advisory roles at tvbeat and TruckPay.
Wallach's career spans the arc of digital advertising itself: ad sales at Turner Broadcasting in the late 1990s, VP of digital ad sales at ABC Family, and six years as Vice President of Sales at AOL. From 2017 to 2023 he was SVP and Chief Revenue Officer for Advanced TV at FreeWheel, Comcast's ad-tech unit, and he served as Chief Digital Officer of Extreme Reach from 2023 to 2024. His work covers programmatic delivery, connected TV, and native advertising across desktop, mobile, CTV, and linear television.
I was introduced to Brian by 📝Justin Ruiss in May 2026.